Mashup

There’s nothing that heightens the appetite more than the festival of delights to be found in each plate of Maggi-cooked food.

In this unique, multi-part project we scoured various sections of the country seeking the fresh scenty aroma that travels through the food of each major culture. We aimed to project the message that you are closer to the vast universe of potential within you. Like a cube of Maggi, you are the spice, you have the recipe and you can do whatever you want. It was a pilgrimage of olfactory pleasures.

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